About the Owner

Shalonda Venable-Royster is the visionary Founder and CEO of Collegiate Connections LLC, a dynamic business development and startup consulting firm based in Petersburg, VA. With a passion for empowering entrepreneurs, Shalonda has dedicated her career to guiding aspiring business owners through the complexities of launching and scaling their ventures.

With a strong background in business strategy and a deep understanding of economic development, she has helped numerous startups and small businesses turn their ideas into thriving enterprises. Her expertise spans business planning, financial literacy, branding, and operational efficiency, making her a trusted resource for entrepreneurs looking to establish a strong foundation for success.

Shalonda's commitment to community growth extends beyond business development—she is an advocate for fostering economic opportunities, mentorship, and education in underrepresented communities. Through Collegiate Connections LLC, she continues to create pathways for sustainable business success while making a lasting impact on the local economy.